How Hype Is Killing You and Me Everyday (And I am Offering A Vaccine Against It Today)






Don’t miss this lifetime offer of XYZ credit cards that we are offering.

If XYZ can earn 5605$ online in just 3 weeks of work, why can’t you?

What? You don’t have a smartphone? Do you even exist?

Last 2 hours left !! Download this unmatchable content now !! Else, you will repent later.

First time together 3 big stars are battling each other on screen to offer you great movie.

Are you sure, you want to close the screen now?

I am sure you often get to hear/read above kind of magnetic words in your daily life.  In fact, they are not just words, there is a science behind them.

The science is called as ‘Hype’.

The Virus

With this article, I want to prove that hype is not a science, but a virus which is injected into your brain (of course coated with sugar) to take an action which always benefits the other party.

Yes, hype is a a virus. Don’t believe me? Let me point out your own symptoms you experience after getting in touch with this deadly virus.

First of all, hype creates a sense of urgency within you. It makes your mouth water by creating an imaginary belief that your life will be much better after getting/buying the very item you are staring at. It promises an extraordinary change.

Secondly, hype overrides logic with temptation. When marketing stretches beyond its limit, it often results in a tempting advertisement which comfortably hijacks the power of your practical thinking and doesn’t give you time to use your logic. Hype is way faster than your logic.

Hype creates an urge within you to buy or acquire things because you are now captivated by glorious marketing phenomena and surrendered yourself to the fake sense of urgency. You are now afraid of being left behind if you don’t take immediate action. You don’t want to belong to a league who have outdated things and stuff. You don’t want to live in cave (at least it’s how you think).

Hype grows upon your weakness. Your weakness is hype’s strength.

What’s your weakness then?

It’s your own willpower which refuses to see the things as they are and they will be.

That’s why, hype wins over you.

Hype celebrates victory over you each time when you succumb to it and do your next purchase.

Hype can persuade you to get that new smartphone even though you don’t need it at all.
Hype can make you buy that stuff which you might not really enjoy in the long run (most often, replace long run with next day).
Hype can put you in debt by effortlessly convincing you to get that new credit card (the danger, wrapped in plastic)
Hype can force you to take wrong decisions.
Hype is heartless.

Hype is cruel.
Hype will eventually destroy your life.

Today, I am offering a vaccine which immunises you against hype.

The vaccine that can disarm the hype and shoot it in the head.

Here it is.

The Vaccine

With just 3 simple shots, this vaccine works like a miracle.

  • First and foremost, develop a habit of questioning your each purchase. Ask yourself, do you need that new phone? Will it really help you by improving your quality of life? If the answer is yes, then go to step number 2. If the answer is no, you already know what to do.
  • Secondly, make sure you collect real information from various sources before taking the decision.Connect with various sources and build a knowledge bank on the very topic you are dealing with. Knowledge empowers you. Hype hates your knowledge.
  • Use the power of distraction to your advantage. Distraction can be surprisingly beneficial especially when you are staring hype in the eye. Many times you instantly get tempted with  an offer for purchasing something which would really not add any value to your life. In that cases, you just need to distract yourself from that moment. Just stop and think something else, look at something else. Divert the thoughts, or better move away from that place. When you block the source of temptation, your detach from that topic. Out of sight, out of mind !

So let me summarize the daily doses of this vaccine against hype.

Question your each purchase.
Collect real information instead of getting carried away.
Use distraction to your advantage.
That’s all you need to do to combat hype.


Naveen is a personal development enthusiast, life explorer, curiosity seeker and recently turned into an internet entrepreneur after leaving his 20-year-old (or young) IT career. He now runs a digital growth company called nvision digital (


  1. Very interesting, Naveen. In a world of constant “infections,” having a vaccination strategy is a must! Your steps are spot on. For me, I made it a policy to extend that last step out in time. I never buy the car, the phone, the “whatever” on the day i’m shopping for the deal. Wait!

    I’ve also come to realize that it’s my emotional “ego-mind” that thinks it needs things. Inside, I really don’t need or even want much. The virus goes for the emotion because it knows the core Being is immune. Giving yourself a day to “think” about it gets you back to your core and you can laugh at your silly, emotional impulses. It works!

    Thanks Naveen – love your insights.

    • Naveen Kulkarni

      I am glad that you liked the post.
      Yes, giving ourselves a day or two defenitely allows us to realize that we don’t need the new item actually.

      Thanks for the wonderful comment Carmelo.
      Have a great day :-)

    • Naveen Kulkarni

      Thanks Brace.

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